Wednesday, October 9, 2013

The Getty Museum and the Victoria and Albert Museum


The Victoria and Albert Museum

Main Site:  http://www.vam.ac.uk/
Pinterest:  http://www.pinterest.com/vamuseum/

The Victoria and Albert Museum doesn’t list anything explicitly about a “social media policy”, but they do list their policies on the use of cookies (http://www.vam.ac.uk/content/articles/p/privacy-policy/) on their main page, and they give a shout out to online access for patrons in their Collections Information and Access Policy on page 7, section 5.5 (http://www.vam.ac.uk/__data/assets/pdf_file/0014/235121/collections_information_access_policy_13.pdf). However, none of this really makes mention of facebook, twitter, etc, and though they do mention statistics taken from such sources (http://www.vam.ac.uk/__data/assets/pdf_file/0007/173734/National_Report_2011-12.pdf, page 15), they don’t seem to discuss policy or actual use.

They last posted on Facebook 13 hours ago, on Twitter 8 hours ago, on Youtube 2 months ago, and on Pinterest 13 days ago.  Their flickr account can be updated by anyone who joins the V & A group, and has pictures posted on it from as recently as September of this year, if not more recent. 

The Getty Museum

Museum Main Site:  http://www.getty.edu/museum/
Pinterest:  http://www.pinterest.com/gettymuseum/
Tumblr:  http://thegetty.tumblr.com/

The Getty Museum does have a policy on social media, or at least one on the posting standards that need to be maintained by employees (click this link to see the social media policy only:  https://www.getty.edu/staff/forms/socialmedia.pdf.  Their entire staff handbook is actually online, and you can look at that with this link: http://www.getty.edu/staff/handbook.pdf). 

They last posted on Facebook 10 hours ago, on Twitter 18 hours ago, on Youtube 6 days ago, on Pinterest 2 Weeks ago, and on Tumblr today (10/9/13).  Most of the pictures on the Getty Flickr are supplied by the Getty, and their page was last updated with pictures from August 26, 2013.

Both museums use multiple social media sites to reach their audience, though the Getty seems to update more on average, and is dominating in the Pinterest field (2086 pins to the V&A's 37).  The Getty is an interesting case because some of  the social media is specifically for the museum, while some is for the J. Paul Getty Trust as a whole.  Both sites use Twitter and Facebook somewhat regularly, but did not update consistently, sometimes having multiple days without posts, or days with multiple posts.  The Victoria and Albert Museum has not branched out to Tumblr yet, but tags for both the Getty Museum images and V&A images exist.

Images are from Facebook.

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